Brand identity, strategy and interior design for new wine bar concept in West Sussex. Finding D’Arcy’s an authentic brand voice and visual aesthetic for heightened guest connection and loyalty.

FROM CONCEPT TO CREATION

CAPTURING D’ARCY’S BRAND PERSONALITY

Inspired by the flavour notes of wine tasting, the brand values communicate the two sides of D’Arcy’s personality; the sage – guiding, down-to-earth and knowledgeable, and the lover – elegant, passionate and indulgent. The brand personality determines the tone of voice with which a brand should communicate, making guests feel in safe hands.

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