Repositioning of umbrella brand and it's fourteen pubs with rooms to better represent the business as part of their long term growth plan. An elegant lifestyle vibe was established to better resonate with the users and showcase some of the beautiful sites in their collection.
Extensive brand identity, reviewing the entire guest experience, creating bespoke functionality and visual tools to improve the user journey.
PRIORITISING USER JOURNEY & EXPERIENCE
Focusing on the draw of countryside pursuits, a collection of bespoke illustrations were created communicating each pub’s offering. This provided a visual filter to help guests choose based on favourite pursuits, improving the user journey and tracking.
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